Ever wonder what quiet fuschia sounds like?

Gap knows what it sounds like.

As part of their online marketing , they are going to feature budding musicians on their website. These musicians' songs envelopes your senses and allows the users to swim in the colour. The website features an MTV of each colour and songs are downloadable for a month (from 15 February onwards).

My impression of GAP has always been classic and clean, clear colours; never so vibrant. This is a clever way of connecting with youths (through musicians) and providing an additional sensory dimension to colour which strengthens their proposition for spring and summer line. It also gives some interesting random colour facts, to help you in any case you want to wear only one colour for the following year.




Via PSFK